Disclosure: I will surely be disliked for this post, but I couldn’t care less.
As a blogger, the common issue one faces is competition. One would say why is competition an issue? The reason being that the competition has become extremely unethical over the past few years.
Just because buying followers and likes was not enough, there are new trends coming up every now and then. A lot of bloggers are guilty of something or the other. I don’t claim myself to be cent percent honest and ethical; I too have had instances where I was not completely honest with my readers.
When one goes through Instagram posts, it is common to see a lot of bloggers getting plenty of comments while the others who produce equally good or sometimes better content don’t get these number of comments. Are these other bloggers doing something wrong? Or are the bloggers with all the comments doing something extraordinary? Well let me disclose the difference; the bloggers with comments B.E.G.
B.E.G. stands for Blogger Engagement Groups. Eversince Instagram changed its algorithm, bloggers came up with a way to increase engagement by creating groups on Instagram. These groups have a number of bloggers who share their posts in the group and all other bloggers in the group have to comment with 3 or more words on the post. This increases the comments on the post andthe engagement on the post. As a result, the post becomes more popular than the others and shows up more often than the other posts.
When this concept came out, I held back for a while but eventually gave in for a bit. I was probably a part of a B.E.G. for a week or two before I realized it wasn’t for me. I excused myself from the group saying that I was too busy with work when I just couldn’t take it anymore. I was liking photos that I would generally not like and commenting silly stuff. Commenting on ladies makeup being a food and travel blogger! Seriously, what in the hell was I thinking?
The concept of B.E.G. is to challenge the Instagram algorithm, but it promotes fakeness, dishonesty and randomness! The question every blogger needs to ask themselves is, would I really like this photo and comment on it if I were not part of a B.E.G.?
Since the engagement is somewhat forced (try not commenting on someone’s photo for a day or two, they would probably eat you alive lol!), the quality of comments is poor. Comments like “Wow! That’s amazing”, “You rock babe”, “This is killer”, “I love it” add little or no value to the content and have no thought process behind it whatsoever.
How to identify if the comments are B.E.G. enforced:
1. The same set of people or so called influencers commenting on each post.
2. Poor quality of comments.
3. Crappy responses to the already poor quality of comments.
The fact that quality content will always find a way to attract followers and comments is slowly being forgotten. Fake likes, fake followers, fake reviews, fake comments! Don’t know where the blogging world is going with this!
PR companies, wake up and analyze if the bloggers/influencers are worth the hefty amount of money you pay them. Are these actually translating to numbers that you want? Getting 100k extra followers for a restaurant is not an achievement unless a few of them come over and dine at your restaurant. Are those influencers actually influencing their followers to visit your restaurant or cafe or to use your products?
I don’t expect this post to do wonders by making people drop out of the groups. However even if a single person does do that, I would feel that this post was totally worth it.
This is Baggage and Dish signing out. Will be back with more controversial posts *winks*. Happy 2018!